Social Media Club Presents Joshua Baer of OtherInBox
Thursday, November 19, 2009 from 6:00 PM - 8:30 PM (CT)
Topic: Complainers into Champions
Social media is easy when everyone is saying nice things about you, but how do you respond to someone calling your company a F$%KING SC%M on Twitter? See real world examples from @OtherInbox and learn how to get your biggest complainers to apologize, thank you, and tell their friends how great you are.
Questions we'll answer:
why would you want to respond to your customer service problems in public?
what places should you be looking for opportunities to respond?
how do I respond if someone says something inaccurate, derogatory, inflamatory, or just plain mean to me?
how can I use CoTweet to manage Twitter for my company?
how can I use GetSatisfaction to benefit from people complaining in public?
what is my "Twitter search" that I need to monitor what's being said about my company?
how can customer complaints attract new customers for me?
how do Twitter @replies work and why is it so important?
can I have an intern do it?
what URLs should I write down for future reference?
Speaker Bio: Joshua Baer, CEO of OtherInbox and Managing Director of Capital Factory
Joshua Baer has been working to empower consumers on the Internet and improve email marketing best practices for more than a decade. In 1996 Baer founded SKYLIST, one of the first email marketing companies, in his college dorm room. In 1998 he co-authored RFC 2369, a technical standard for unsubscribe that has been adopted by Google, Microsoft and Yahoo.
Baer first conceived of OtherInbox as a solution to his own email management problems. He soon realized that it was also an opportunity to address many of the pains of email marketing while keeping consumers in control.
Already an active angel investor and startup mentor, Baer joined with other entrepreneurs to found Capital Factory - a summer program for startups that brings $20,000 in cash, $20,000 in free stuff, and 20 mentors to accelerates early stage technology companies.
Baer was recently recognized as an Austin under 40 Finalist, as recipient of a Texas Social Media Award and as the Austin Information Technologist of the year. Baer holds Computer Science and Information Decision Systems degrees from Carnegie Mellon University and lives in Austin, TX with his wife and daughter.
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